Book creators without the fluff.
Short answers on ROI, rates, fake followers, Instagram vs TikTok and how Influsa bookings actually work — written for brands and creators in Europe.
FeaturedHow to measure influencer marketing ROI
ROI is attributed revenue minus creator fees and the 12% platform fee, divided by spend. Use codes, UTMs and post stats — not vanity reach.
For brandsMicro vs macro influencers: which delivers better ROI?
Micro-influencers usually win cost per result in Europe; macros win short-window reach. Start with micros, then add macros if you need awareness.
For brandsHow to spot fake followers before you spend
Fake followers show up as engagement that does not match reach, follower spikes, and the wrong countries. Escrow pays after the post is live.
For brandsHow influencer rates work — and what brands actually pay
On Influsa the creator sets the post price. You pay that plus 12%. No agency markup. Negotiate the deliverable, not a hidden commission.
For brandsUGC vs influencer content: what brands should book
UGC buys usage rights for your ads. Influencer content buys distribution to someone else’s audience. Most brands need a mix — priced per post.
PlatformsInstagram vs TikTok: which platform should brands book?
Instagram fits trust and shopping intent in DACH 25–44. TikTok fits discovery and under-30. Book each as a separate post on Influsa.
For creatorsHow to become an influencer — and get booked
How to become an influencer in 4 steps: pick a niche you can post in weekly, show real proof, set a public post price and get booked with escrow on Influsa.
For brandsWhat is an influencer? Definition, types and what they cost
What is an influencer? Definition, types by reach, how influencers work, what they cost and how brands book them directly, with or without an agency.
For brandsInfluencer agency or marketplace? Costs and comparison
Influencer agency or marketplace? Compare process, costs, effort and speed, and find out which way of booking influencers fits your campaign.
For brandsInfluencer marketing: the complete guide for brands
Influencer marketing explained: what it is, how to plan a campaign in 6 steps, what it costs, how to measure results and which mistakes to avoid.
Start for free.
Registration is free. You pay a listed post price plus 12% — escrow, no agency, no subscription.