Book creators without the fluff.
Short answers on ROI, rates, fake followers, Instagram vs TikTok and how Influsa bookings actually work — written for brands and creators in Europe.
How to measure influencer marketing ROI
ROI is attributed revenue minus creator fees and the {{fee}}% platform fee, divided by spend. Use codes, UTMs and post stats — not vanity reach.
Micro vs macro influencers: which delivers better ROI?
Micro-influencers usually win cost per result in Europe; macros win short-window reach. Start with micros, then add macros if you need awareness.
How to spot fake followers before you spend
Fake followers show up as engagement that does not match reach, follower spikes, and the wrong countries. Escrow pays after the post is live.
How influencer rates work — and what brands actually pay
On Influsa the creator sets the post price. You pay that plus {{fee}}%. No agency markup. Negotiate the deliverable, not a hidden commission.
UGC vs influencer content: what brands should book
UGC buys usage rights for your ads. Influencer content buys distribution to someone else’s audience. Most brands need a mix — priced per post.
Instagram vs TikTok: which platform should brands book?
Instagram fits trust and shopping intent in DACH 25–44. TikTok fits discovery and under-30. Book each as a separate post on Influsa.
How to become an influencer — and get booked
Pick a niche you can post in weekly, show real proof, then list a public post price. Influsa books Instagram, TikTok and YouTube with escrow.