A good brief saves rounds of revisions. Fill in the fields, the preview updates live, and you can copy, download or print your brief.
Creators know their community best. A good brief sets a clear frame but leaves enough room for their own style. These points should always be included:
What should the campaign achieve, and who should it reach?
Two or three statements that must be included. More dilutes the message.
Clear boundaries, for example on claims, competitors or legal requirements.
Which posts, when the draft is due and when it goes live.
Sponsored posts must be recognisable as advertising. Note how they will be labelled.
Whether and for how long you may use the content yourself, for example in ads.
Estimate what a post, Reel or video costs at a given audience size.
Open → Free toolsCalculate an account's engagement rate and compare it with benchmarks.
Open → Free toolsCalculate and rate engagement by views and by followers.
Open → SolutionsPlan, book and pay for campaigns without agency overhead.
Open → SolutionsFind and book creators for client projects faster and more safely.
Open → SolutionsTest, learn and scale on a small budget.
Open →On Influsa, creators set their own prices. You book per post, and payment is held safely in escrow until you approve.