Enter platform, format and audience size to see a realistic price range instantly. Ideal for budget planning as a brand and for setting your rates as a creator.
Leave empty if unknown. You can work it out with our engagement rate calculator. →
Estimate based on common market rates. The actual price depends on niche, audience, effort and negotiation.
The starting point is a price per 1,000 followers that varies by platform and format. Smaller accounts usually have a closer bond with their community and cost a little more per follower, while large accounts cost a little less. If the engagement rate is above the usual level for the tier, the price goes up; if it is below, it goes down. Usage rights for brand channels or ads are added as a surcharge.
Finance, tech or B2B usually cost more than lifestyle, because the audience has more buying power and is harder to reach.
A carefully produced, scripted video costs more than a spontaneous Story.
If the creator may not promote competitors for a while, a surcharge usually applies.
Several posts or a long-term partnership often lower the price per post significantly.
The tiers help you compare. Micro-influencers often achieve the highest engagement rates, macro-influencers the largest reach.
| Audience tier | Instagram Feed post (Estimate) |
|---|---|
| Nano (under 10,000) | 30 € – 130 € |
| Micro (10,000–100,000) | 100 € – 1.000 € |
| Mid (100,000–500,000) | 900 € – 4.500 € |
| Macro (over 500,000) | from 4.000 € |
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