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Use case: UGC

Authentic videos for your ads.

User-generated content feels like a real recommendation, not an ad. Book UGC videos directly from creators and use them in your ads on Meta, TikTok and YouTube.

How to get UGC videos
1
Filter UGC creatorsSearch the marketplace for creators with UGC packages.
2
Book a packageFixed prices, clearly defined scope.
3
Send your briefShare the product, hook ideas and key messages.
4
Receive the videoReview the delivery, approve it and use it in your ads.

Why classic ad videos are losing impact

Polished gets skipped

Glossy commercials are quickly spotted as ads in the feed and swiped away.

Production is expensive

Shoots with an agency and studio cost a lot and deliver few variations.

Creatives wear out

Ads constantly need new creatives, or performance drops.

How to get UGC videos

01

Filter UGC creators

Search the marketplace for creators with UGC packages.

02

Book a package

Fixed prices, clearly defined scope.

03

Send your brief

Share the product, hook ideas and key messages.

04

Receive the video

Review the delivery, approve it and use it in your ads.

UGC without detours

More creatives for your tests.

UGC packages

Creators offer their own UGC packages with a fixed scope.

Browse portfolios

Where provided, check sample videos on the creator profile.

Clarify usage rights

Agree the scope and duration of use before booking.

Revisions

Request changes directly through the booking.

Escrow payment

Payment is released only after you approve the delivery.

Many variations

Book several creators in parallel and test creatives.

FAQ

Frequently asked questions

What is the difference between UGC and influencer posts?
With influencer posts, the creator publishes on their channel and you use their reach. With UGC, you receive the video to use on your own channels and in ads. The creator's reach matters less.
Can I use UGC videos in ads?
Yes, if the usage rights for it have been agreed. Clarify before booking which channels you want to use the video on and for how long.
How do I find UGC creators on Influsa?
The marketplace has a UGC filter, and profiles with UGC packages are marked accordingly.
Which formats work well?
Short vertical videos with a strong hook in the first seconds work well, for example unboxings, tutorials, before-and-after or personal experiences.

Get fresh creatives for your ads.

Find UGC creators in the marketplace and book them directly.